cognitive-biasthinkingpsychology~5 min read
Plain language, shorter sentences, no jargon.
Anchoring Bias
The first number you hear becomes a mental anchor
A retailer marks a shirt from $100 down to $60 — you feel you're saving money even if it was never worth $100.
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ReflectionStart here: make a prediction before reading
Anchoring bias occurs when we rely too heavily on the first piece of information encountered when making decisions.
This initial 'anchor' sets a reference point that influences all subsequent judgments, even when it is irrelevant.
Anchoring shapes prices in retail, salaries in hiring, and verdicts in courts worldwide.
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